The best events always engage people, create fun, and boost the profile of the event hosts and sponsors. Events can range from internal corporate occasions, business get-togethers, charitable galas, community festivals or more. Some events are very formal, while others are casual. Some are invitation-only affairs, while others are open to the public. They all have one thing in common... events always benefit from a good professional event video. Some event coordinators might only think to hire an photographer to capture highlights of the occasion, but video can be much more engaging than still photography because video makes use of both sight and sound to tell the story.
Here are Three Reasons to Create Professional Videos of Your Next Event:
1) Showcase the Success of your Event.
Did you ever try to describe an event to someone after the fact and find yourself saying, “Wow, you just had to be there!” Video tells the story and can showcase the fun, festivities and crowd in a way that captures the imagination and transports people to the event in their mind’s eye.
2) Generate Positive Buzz!
Everyone is excited about an event during the buildup to it and during the activities. Video can generate buzz long after the event is over. There is nothing better than positive word of mouth about your event and organization and video is especially well suited to keep people talking (and sharing on social media) for a long time to come.
3) Create a Draw for the Next Event.
Most events are not a one-off occasion. Businesses and organizations that hold events often hold more than one a year and typically repeat events with some frequency. If you have to plan events, you know the challenge of generating interest from sponsors, participants and visitors. The answer to that challenge is video because it vividly shows the key people for your next event just how well it went off last time.
OK, this post is Three Reasons to Create Professional Event Videos but here is a BONUS fourth reason:
4) Event Videos Can Provide Footage For Promoting Future Events.
Video footage captured at this year’s event can be re-edited into short commercial or promotional video spots to promote your next event. For example, Steve Huff Media shot video for a few years in a row of the Annual Greenwood Festival of Flowers in SC. Footage from those videos was used to make television spots and web videos to promote the next year’s event. Check it out.
If you are planning an event in North Carolina or South Carolina, our Charlotte Video Production team at Steve Huff Media can scale a video production to fit your exact needs. Give us a call at 704-572-1901 or send us a request for information at THIS LINK.